Writing Essentials 3: Persuasive and Technical Writing-CD

Beyond basic business communication, marketers need to write persuasively.  You must articulate compelling arguments for why your firm should be selected for a project or an award.  Often these communications require technical writing.  This session discusses how to organize your thoughts and collaborate with design staff to create compelling marketing communications.  This focuses on:

• Outlining to Organize Your Thoughts
• Cover Letters / Executive Summaries
• Statements of Qualification
• Award Submissions