Where's The Work? Conducting Your Own Market Research

Market Research, Lead-finding and Follow-Up

Competitive intelligence is necessary for success in today’s aggressive marketplace.  Discovering leads before they reach the RFP stage can get you in front of potential clients before your competitors even know there is a job.  This seminar will help you develop in-house market research techniques and help you locate and analyze available research sources.  Topics include:

• Quantitative and Qualitative Research
• Information Gathering and Lead-Finding Techniques
• Information Sources
• Developing a proprietary market research program based on your firm’s unique marketing goals
• Following up on leads uncovered through research.