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Finance & Budgeting for Right-Brain Marketers
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Marketers are typically selected for their verbal and written communication skills, and more recently for their graphic design abilities, rarely for their financial savvy. While marketers are responsible for new business development, they don't often have an understanding of the metrics that would help them make informed decisions or have access to financial information that would help them negotiate their fair share of the firm's resources.
Guest Speaker, Michael J. Holleran, II, PCM, CPSM, joins Sally Handley for this special presentation. This session will provide you with a basic vocabulary and understanding of financial concepts and budgeting methods. Come away with a better understanding of how financial information and metrics impact the marketing effort, and how marketing expenditures impact the firm's bottom line.
Topics include:
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The inter-dependent relationship between marketing and finance
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Basic financial and project management terminology to help you form a basis for understanding ratio analysis
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Financial ratios that enable you to have greater input in both your firm's strategic and marketing goal planning process
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Various approaches to creating a marketing budget
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