AEC Marketing 101 is a five-part Webinar Series specially developed to meet the training needs of Marketing Coordinators and Marketers new to the AEC Industry.
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New marketers are frequently overwhelmed by the multitude and variety of tasks they face. Just as often, their employers lack an overall marketing plan and do not provide the direction and focus necessary for a successful marketing effort.
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Introducing your firm to new prospects is the crucial first step to winning new work. Follow-up and maintaining contact once you have made an introduction are equally important.
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Responding to RFP's and preparing for shortlist interviews are two of the most important functions of the marketing staff.
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Data collection is one of the biggest challenges facing marketers in the AEC industry. Once obtained, data must be properly organized. Information collection, storage and retrieval methods are critical to an efficient marketing operation.
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Publicity is a key method of keeping you in front of your target markets. The right publicity can help build your reputation and win new clients.
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Friday, November 12, 2010
1:00 to 2:30 PM ET
This webinar will help you develop the negotiating skills you need to negotiate effectively in the workplace.
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This webinar will help you develop the negotiating skills you need to negotiate effectively in the workplace.
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Competitive intelligence is necessary for success in today’s aggressive marketplace. Discovering leads before they reach the RFP stage can get you in front of potential clients before your competitors even know there is a job.
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Friday, September 17, 2010
1:00 to 2:30 PM ET
This session is aimed at improving your use of language, punctuation and graphics to communicate more effectively.
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This session is aimed at improving your use of language, punctuation and graphics to communicate more effectively.
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Friday, September 24, 2010
1:00-2:30 PM ET
This session will help you improve basic writtnen communications, including business letters, minutes and memos. The session will also cover writing on-line
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This session will help you improve basic writtnen communications, including business letters, minutes and memos. The session will also cover writing on-line
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Friday October 8, 2010
1:00 to 2:30 ET
his session will discuss how to organize your thoughts and collaborate with design staff to create compelling marketing communications.
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This session will discuss how to organize your thoughts and collaborate with design staff to create compelling marketing communications.
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After September 3rd, registration for the three-webinar series will be $450. Registration for individual sessions is $150 each.
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Writing is the most important skill a marketer can possess. Your ability to effectively communicate your firm's qualificaitons to clients is the key to success.
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