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Training
Sally Handley has been developing marketing classes for professional services marketers for over a decade. She has conducted seminars and workshops nationally for private clients and for professional associations including SMPS, AIA, AGC, SDA and the Society of Women Engineers. Consistently ranked highly for relevant content and connection to the audience, Sally uses inter-active learning exercises to help participants master concepts and retain what they learn
Seminars and Workshops
Sally Handley Inc.’s skill-bulding seminars cover a broad range of topics. She specializes in the SMPS Six Domains of Practice and in helping marketers prepare for the SMPS Certification Exam. Topics include:
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Writing Essentials:
1.Rules of Writing
2.Basic Business Writing
3. Persuasive and Technical Writing
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Where to Begin: Market Research and The Marketing Plan
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Networking: Relationship Building and Retaining Client Loyalty
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Organizing Your Firm from Proposal through Presentation
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Information Management
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Getting Published
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Marketing Metrics De-Mystified: Evaluating Your Marketing Effort and Measuring ROI
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The Power of Planning
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Making Your Tradeshow a Success
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Winning Awards
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Motivating Technical Staff to Market
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Marketing: The Next Generation
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Knowledge Management and the AEC Industry
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Critical Skills for Marketers
In-house Training
Sally Handley Inc. also develops in-house training sessions for companies, designed to train both technical and marketing staff. She can help you assess your needs and create a tailor-made learning event for your staff.
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