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Training

Sally Handley has been developing marketing classes for professional services marketers for over a decade. She has conducted seminars and workshops nationally for private clients and for professional associations including SMPS, AIA, AGC, SDA and the Society of Women Engineers. Consistently ranked highly for relevant content and connection to the audience, Sally uses inter-active learning exercises to help participants master concepts and retain what they learn


Seminars and Workshops

Sally Handley Inc.’s skill-bulding seminars cover a broad range of topics. She specializes in the SMPS Six Domains of Practice and in helping marketers prepare for the SMPS Certification Exam. Topics include:
  • Where to Begin: Market Research and The Marketing Plan
  • Networking: Relationship Building and Retaining Client Loyalty
  • Organizing Your Firm from Proposal through Presentation
  • Information Management
  • Getting Published
  • Motivating Technical Staff to Market
  • Marketing Metrics De-Mystified:  Evaluating Your Marketing Effort and Measuring ROI
  • The Power of Planning
  • Making Your Tradeshow a Success
  • Winning Awards
  • Persuasive Writing: Effective Communication
  • Marketing: The Next Generation
  • Knowledge Management and the AEC Industry
  • Critical Skills for Marketers

In-house Training

Sally Handley Inc. also develops in-house training sessions for companies, designed to train both technical and marketing staff. She can help you assess your needs and create a tailor-made learning event for your staff.

Webinar

In response to today's demanding schedules and restricted travel budgets, Sally Handley Inc. now offers seminars and workshops on-line. To see a schedule of upcoming Webinars, click here.