This book is aimed at helping architects, engineers and contractors attract and retain marketers who will help them achieve their marketing goals. The guidelines provided will answer the following questions: 1) How do you decide what level of person you need? 2) What skills and characterstics should you look for? 3) What can you afford? 4) Do your expectations exceed your budget? The book provides the job and marketing task descriptions, interview questions, and performance evaluation forms necessary to break negative patterns caused by unclear direction and unrealistic expectations.  To Purchase Click Here.

Marketers in professional service industries lag behind our corporate counterparts in the ability to definitively measure the return on our marketing investment. While “Jobs Won” is the ultimate criteria for measuring marketing success, it does not help distinguish the elements of your marketing effort that are most effective from those that are inefficient and a waste of time. This book will help you begin evaluating your marketing effort by providing guidelines to develop marketing initiatives that can be measured. To preview and order click here: To Purchase Click Here.