About Sally Handley

In 1995, Sally developed a Marketing and Presentations class for Pratt Institute’s Design Firm Management Program, the first of its kind in the nation. She has adapted this class into a series of webinars entitled:  AEC Marketing 101 which is offered on-line to meet the needs of today’s busy professionals.  Sally also offers a Management and Leadership Skills Webinar series especially geared to Gen X and Gen Y marketers.

Sally recently published Marketing Metrics De-Mystified:  Methods for Measuring ROI and Evaluating Your Marketing Effort.  In 2007, she was selected by the SMPS Foundation to author a white paper based on original research on the topic of Knowledge Management in the AEC industry which was presented at the SMPS National Conference in Denver, CO.    Recipient of the Society for Marketing Professional Services (SMPS) New York Chapter Marketing Achievement Award, Sally also is co-author of Charting Your Career Path: Opportunities for Professional Services Marketers in the 21st Century.

Sally has written numerous articles on a variety of marketing topics including staffing and managing a marketing department and empowering technical staff to market. Sally also has provided seminars, workshops and keynote addresses on marketing topics for professional associations nationally, including AIA, SMPS, SDA, and The Society of Women Engineers.

Sally is a Fellow of the Society for Marketing Professional Services and served on the SMPS National Board of Directors as Chapter Delegate. Past President of the SMPS New York Area Chapter, she was the recipient of the 1998 SMPS Chapter President of the Year Award.  During her year as President, the SMPS National Organization awarded the New York Area Chapter an Outstanding Recognition Award in its Striving for Excellence Awards Program.